The sales and marketing landscape in art gallery e-commerce is rapidly evolving with the continuous advancements in immersive technologies like 3D and AR (Augmented Reality). Technology and creativity are converging at an unprecedented pace, which is completely reshaping how customers engage with products today. An innovation that is making news recently in the whole e-commerce technology domain is AR-enabled 3D product configurators. And it is completely disrupting and digitizing the art industry, and especially the online art galleries.
Some cool ways in which you can leverage 3D and AR in your art gallery
3D Art Showcases: It makes perfect sense to showcase beautiful art in a creative and innovative way. Traditionally, the art galleries show static 2D pictures and photographs of the paintings or sculptures, which do not always do justice to the artistic piece. With 3D 360-degree product views and animations, art galleries can exhibit their art pieces in such a way that depicts the story of the art piece.
AR-enabled 3D Product Configurators: The AR-enabled 3D product configurator is a path-breaking solution for online art galleries and freelance artists selling online. With this solution, the clients can view any painting on their wall and evaluate whether it complements their space, and if not, they can keep changing it until they find the perfect one. When they find something that is congruent with their space, they can directly buy it from the AR mode itself. With AR-enabled 3D Product Configurators, the conversion time has been observed to reduce by ~90%.
Interactive Virtual Exhibitions: The art galleries can use AR and VR technology to organize virtual exhibitions. With augmented reality in digital events, they would be able to reach a global audience instead of just a local audience. The gallery opening shows, new collection launches, and meetup events can be held so much more effectively. The virtual exhibitions help the art galleries to expand their audience and thus boost sales. With AR-enabled art showcases, the observers will be able to feel as if they are viewing the pieces in real time while sitting in their homes. The visitors are able to view the pieces in 3D, can virtually place the paintings in their homes, and read about the artists all from their smartphones or tablets.
Planning the gallery layout: Like their discerning clients, the gallery layout managers can curate and exquisite visual narrative by harnessing the power of augmented reality. This technology allows them to seamlessly visualize how various art pieces harmonize to craft a refined and captivating experience for the observer's eye.
Steps to integrate 3D and AR in your online art gallery
Choose the right technology partner: This is the most important and crucial decision in the process of integrating AR-enabled 3D configurator to your online art gallery. The decision of choosing the right tech partner defines the success of your project. The easiest and fastest way is to integrate a readymade single plugin that caters to all features of 3D product showcasing like 3D 360 product views, 3D Product Configurator and AR visualisation for a complete immersive experience. Thridify is a all-in-one 3D and AR visualisation software which is available as a readymade plugin for its clients on a subscription basis.
Create 3D models of Your Artworks: The next step is to get photorealistic 3D models of your artworks ready with the help of a professional 3D modelling artist. You need .glb and .gltf files for your 3D models. You can choose a 3D modelling agency of your choice or you can also take help from your tech partner if they can associate with their associate 3D modelling agency. For complex products, it is better to go with the tech partner’s associated agency as they already understand the working of the technology and create optimized 3D models for performance. SaaS platforms like Thridify provide integrated services to the clients, ranging from 3D modeling services to ready-made plugins or code snippets for their websites and post-integration client support.
Optimise for User Experience: We advise to keep your 3D models as light as possible to optimise the webAR experience for your visitors and clients. 3D and AR visualisation products like Thridify assist their clients in optimising their 3D models using high-quality compression techniques.
Integrate your art gallery with 3D and AR: Here is the final step, once you have all the models ready, it is time to integrate your online gallery store with your technology partner’s software. With SaaS products like Thridify, this step is as simple as installing a plugin or inserting a code snippet in the relevant section. But if you are going with a custom created product, the integration process can be complex and time consuming. With the advent of high-quality and high performance 3D and AR technology, SaaS products with features like AR-enabled 3D product configurators are your best bet.
Check the video below to see a quick demo of how AR-enabled 3D Product Configurator works:
Points to keep in mind while getting 3D models of your paintings
Focus on standard frame sizes first.
This will help you keep consistency across your catalog and also help you to reuse your models for future artworks.
Compressing the 3D model such that there is minimum loss to improve load times and user experience.
The compatible formats for 3D models for webAR are .glb and .gltf.
Comparing Solutions: Why Thridify is the Best Choice
When selecting a 3D and AR solution, it's crucial to consider factors like cost, ease of integration, and the user experience. While some solutions require native apps or complex coding, Thridify stands out as an ideal choice for online art galleries. Its 100% code-free approach allows you to implement 3D visualization, 3D 360 degree views, and 3D configurator without the need for technical expertise, making it both cost-effective and time-efficient.
Moreover, Thridify’s solution does not require your customers to install any additional apps, making the experience seamless and accessible. This not only reduces barriers to entry but also speeds up the adoption of these technologies, helping you stay ahead in a competitive market.
Conclusion
As 3D and AR continue to revolutionize the sales and marketing landscape, online art galleries have a golden opportunity to enhance their offerings and boost sales. By leveraging these technologies, galleries can provide a more immersive and personalized experience for their customers. With the right approach and tools, such as Thridify, integrating 3D and AR into your online gallery can be straightforward and highly effective, helping you to stand out in the crowded digital art market.
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