Upgrade the Furniture Business with Thridify: Leveraging 3D visual commerce for a Competitive Edge

Upgrade furniture business with Thridify

Introduction: 3D Visual Commerce: The New Trend in Online Retail

The online retail industry is undergoing a major change, with 3D visual commerce picking up as the latest megatrend. The customers are looking for an innovative and novel experience while shopping, which the static and boring images cannot provide.

The incomplete explanations and descriptions are also not helping to pick the consumer’s interest. To gain the consumer’s trust, it is necessary to give them an interactive and immersive shopping experience.

3D visual commerce is the answer to this industry gap. Businesses that are looking to stand out from their competition and gain customer trust should definitely give 3D visual commerce a try for their products. Additionally, they can achieve higher customer satisfaction, engagement, and reduced returns.

The Rise of 3D and AR Commerce in E-commerce

The concept of 3D and AR technology in e-commerce is no longer futuristic. According to business reports, the global AR and 3D visualization market is projected to reach $97.76 billion by 2028 with 31.5% compound annual growth (CAGR). The impact of this growth is driven by customer demand for immersive shopping experiences.

Industry giants like IKEA, Amazon, and Wayfair are already leveraging 3D and AR technology in their businesses, allowing their customers to visualize furniture in their own space and giving them the trust that they are getting exactly what they want before making a purchase.

Why the Furniture Industry is Ideal for 3D and AR Commerce

• Online furniture retailers are among the fastest-growing businesses in the e-commerce industry. Today, the furniture industry leads $55 billion in revenue every year.

  
  

• Furniture and home furnishing sales account for nearly 12% of the total retail e-commerce revenue in the U.S. and other countries. Leveraging 3D and AR in the furniture industry will boost engagement, conversion rates, and reduces returns.

Below are some major benefits that furniture business owners can enjoy after enabling 3D and augmented reality for their end customers.

1. Enhanced Usability and Customer Experience:

3D visual commerce gives an immersive shopping experience to their customers; with photorealistic 3D models, their customers can view every aspect of the product. And by using AR, customers can visualize furniture in their own environment and gain a better understanding of the product before making a purchase. 

AR will eliminate questions like “ Will it fit in my space?” or “Will it look good in my space?” 

2. Cost-Effectiveness:

3D and augmented reality (AR) technology may appear a bit of a hefty investment, but now there are tools and technologies available which have brought the cost considerably down for enabling 3D and AR in businesses.

Tools like Thridify provide readymade plugins for all types of websites and app-free solutions to implement 3D and AR features on websites without too much initial investment.

3. Already Established Use of 3D Drawings:

Many furniture companies already use 3D drawings for internal design and production. Extending this capability into the customer-facing experience is a natural progression. Integrating these models into an AR enabled online store is now easier than ever, with tools like Thridify allowing businesses to showcase their 3D models across multiple platforms without requiring an app download.

Furniture items that benefit most from 3D and AR integration: 

Overall the furniture industry is highly suitable 3D and AR, but there are some items that can be easily transformed using these technologies. Here are some lists: 

1. Sofas and Sideboards: offers your customers the opportunity to customize colors, fabrics, and textures, then visualize the items in their own space via AR.

   
   

2. Dining tables and chairs: by using the 3D configurator, customers can change the colors, mix and match the edges, and choose their perfect items, using AR, they can also view the item in their own place. 

   
   

3. Wardrobes and storage units: These furniture items came in bulky lists, but using 3D and AR, customers can easily view furniture in their real environment and see how they will fit in a room.  

   
   

4. Modular furniture: 3D visual commerce gives freedom to your customer to explore different combinations and reconfigure the modular furniture elements in a 3D environment before making a design.

How Thridify Makes 3D and AR Commerce Easy and Cost-Effective

• When it comes to adopting 3D and AR, the key challenges for many furniture businesses are the expense and complexity of creating custom tools or native apps.

• While native apps can be laborious and need users to download and install them before using them, custom-built solutions represent a substantial money and time commitment. 

  
  

• This is where tools like Thridify change the game. Thridify offers a 100% code-free plugin solution that allows furniture businesses to integrate 3D and AR functionality into their existing e-commerce platforms like Shopify, WooCommerce, or custom websites. There is no need for custom development or complex integrations—with Thridify, companies can upload their 3D models, and in just a few clicks, they are ready to offer immersive product visualization to their customers.

  
  

Additionally, since Thridify does not require customers to download any separate  apps, the shopping experience is seamless. By simply clicking a link or scanning a QR code, customers can view 3D models in augmented reality on their smartphones or tablets. This convenience boosts customer engagement, leading to higher conversion rates and reduced returns.

• In order to make customers realise the benefits of 3D visual commerce, Thridify is also offering a 14-day free trial period where businesses can upload their 3D models and view the magic themselves.

Innovative Ideas for Furniture Marketing Using 3D Visual Commerce

Here are some creative ways furniture businesses can leverage 3D and AR commerce to showcase their products:

1. Virtual Showrooms: Let customers browse a 3D-rendered version of your showroom online. They can explore various collections, view products in their homes via AR, and even customize pieces in real-time.

   
   

2. Interactive Product Demos: For complex furniture, such as sofa sets or adjustable beds, 3D models can show and visualize the product in action, demonstrating all of its features interactively.

   
   

3. Social Media Campaigns: Create immersive AR experiences for platforms like Instagram and Facebook, where customers can place furniture in their space and share their designs with friends, It plays an important role in developing a brand.

   
   

4. Customizable 3D Configurators: allow customers the ability to personalize furniture down to the smallest detail—from sideboards and leg style to size, textures, and finishes—and view the changes instantly.

E-commerce Journey with 3D and AR

Conclusion

The future of the furniture industry lies in embracing 3D and AR technologies to create compelling shopping experiences. Thridify makes this transformation simple, affordable, and highly effective for businesses looking to stand out in a crowded market.

By adopting 3D and AR commerce, furniture companies can provide a seamless, interactive experience that not only enhances customers experiences but also boosts sales and reduces returns. Now is the time to leap into the world of 3D visual commerce and transform your furniture business with Thridify.